Writing

Essays, guides, and notes on clarity, design, AI, and the web.

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New pieces are published here. Select entries are cross-listed under Appearances & Publications.

Essay Jan 18, 2025

How to write for humans when machines are reading, and design for attention when attention is scarce.

· 7 min read

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Notes Jan 8, 2025

Why black, white, and gray still do the heavy lifting in modern product design.

· 4 min read

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Guide Dec 16, 2024

Patterns and principles for sites that read like publications but convert like products.

· 9 min read

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