BriefQuestion-led and quietly authoritative. Opens on a scene, lands on a challenge.
Just watched a team gather Scope 3 data for eighteen months. Today, they lost it all at review.
So here goes, because I have a question I can't shake. Maybe one of you can answer it.
Are we building evidence, or just collecting data without a plan and hoping it holds up down the road?
Those aren't the same thing.