Objective
Click-through rate is entirely dependent on visual clarity. A thumbnail has less than secondary processing time to communicate its value. This thumbnail was structured explicitly for that limitation.
The visual hook leans on the widely recognized likeness of Joe Rogan, utilizing strong contrasting typography to ground the eye path. The background is isolated, ensuring that irrespective of viewing whether on mobile UI or desktop format, the thumbnail reads flawlessly.
Deliverables
- Final, high-resolution thumbnail asset (
.png) - Layered source file
- Three alternate title positioning variations