Objective
Young adult demographics scroll fast. A thumbnail targeting college students must be instantaneously readable. We abandoned full-sentence titles on the thumbnail in favor of a striking, immediately identifiable subject.
The layout heavily biases negative space, ensuring the eye goes straight to the subject's expression and the core visual element, maximizing curiosity.
Deliverables
- Final, high-resolution thumbnail asset (
.png) - Layered source file
- Adjusted contrast versions for A/B testing