Overview

Visual Systems is where aesthetics meet metrics. From Amazon-ready book covers to YouTube thumbnails that spike CTR, every asset is measured against revenue, subscriber growth, or polling lift. The playbook has supported a $37.5k/mo internet business, a political campaign, and creator channels scaling past 20k subscribers.

Engineering the Art

• Algorithmic Design: Co-founded ViralThumbs, a computer-vision concept that auto-arranged high-performing thumbnail layouts using heat-map data.
• Identity at Scale: Delivered unified visual language for a SaaS with 500+ active customers so trust cues remain consistent through onboarding.
• Editorial Packaging: Ghostwritten manuscripts get matched covers, launch assets, and ad packs that translate dense ideas into commercial hooks.

Stack Notes

• Adobe Photoshop and Illustrator handle the core sprint work; automation scripts test dozens of type treatments before a human ever opens the file.
• CTR experiments run inside YouTube Studio, while FigJam boards document rationale for every iteration.
• Asset handoffs arrive as organized exports plus layered source files, ready for internal or agency teams.

Outcomes

Creators and founders get high-converting visuals without outsourcing to massive studios. Everything is documented, fast to update, and traceable back to a KPI.